Open to 2026 RolesOpen to relocation within USA

Urvashi

Program/Project ManagementGreater Seattle Area

I keep complex, multi-team programs moving and visible — RAID logs that stay current, dashboards leadership actually trusts, and cross-team dependencies caught before they turn into delays.

Get in TouchSee My WorkResume
US

Program Manager

Urvashidevi Vishwarajsinh Sodha

“A program doesn't fail on the big decisions. It fails on the small ones nobody wrote down.”

MS Project Management (Data Analytics)

Northeastern University · 2026

AWS Cloud Practitioner coursework

Agile, Jira Cloud & PM Foundations certified

Greater Seattle Area

Open to relocation across the US

Core Toolkit

AsanaJiraTableauPower BIMS ProjectSQL
95%
RAID Data Accuracy

up from 70%

7095
50%
Faster Reporting

weekly cycle

7
Teams Aligned

cross-functional

50+
Stakeholders

comms & governance

Greater Seattle Area425-786-8539uvsodha30@gmail.comLinkedInGitHub
01About

I'm Urvashi — bringing together project management, marketing, operations, and analytics in how I approach work.

That combination is unusual, and it's the point. I've run enterprise program governance at a major public utility and go-to-market execution for consumer brands, so I read a program through both lenses: the structure that keeps delivery honest, and the outcome the work is actually for.

At Seattle City Light I owned the RAID log for the Time-of-Use initiative, built the Asana project boards from scratch, and developed Tableau and Power BI dashboards for senior leadership. A continuous improvement initiative I led took RAID data accuracy from 70% to 95% and cut weekly reporting time in half.

Earlier, as a Project & Marketing Operations Manager and Strategy Consultant, I led 10+ concurrent projects across healthcare, skincare, retail and hospitality while driving a 40% increase in product sales, 500% growth in online visibility, and a 35% improvement in cross-functional execution efficiency through Agile delivery.

I'm completing my MS in Project Management at Northeastern University (3.9 GPA, minor in Data Analytics, graduating June 2026), and I'm looking for roles where stakeholder communication, data-driven decision-making and process optimization are the job rather than the overhead.

70% → 95%

RAID data accuracy

Redesigned governance for the Time-of-Use Program, with 80%+ stakeholder update compliance sustained.

50%

Less weekly reporting time

Standardized risk, issue and decision workflows — removing manual rework while improving real-time visibility.

35%

Execution efficiency gain

Agile delivery across designer, developer and content teams using Jira and Monday.com.

10+

Concurrent projects led

Across healthcare, skincare, retail and hospitality brands, as consultant and operations manager.

02How I Work

The same disciplined rhythm, every program.

  1. 01

    Align on Scope & Owners

    Every workstream starts with a written scope, a named owner, and an agreed definition of done. Ambiguity about who owns what is the single biggest source of slippage.

  2. 02

    Build the Governance Backbone

    RAID log, milestone map and dependency tracker stood up on day one in Asana or Jira — so risks are visible as risks, not as surprises in week nine.

  3. 03

    Track, Report & Escalate

    Executive dashboards in Tableau and Power BI, plus weekly written updates. Variances flagged early, action items chased until they close.

  4. 04

    Improve & Hand Over

    Every program leaves behind training materials and documented process, so the next person inherits a system rather than a folder of spreadsheets.

03Experience

Where I've coordinated and delivered.

Public SectorJul 2025 – Dec 2025Seattle, WA

Program Assistant Intern

Seattle City Light – City of Seattle

Program operations for the Time-of-Use (TOU) initiative — RAID ownership, Asana build-out, and executive reporting.

  • Led a continuous improvement initiative to redesign RAID governance, improving data accuracy from 70% to 95% and increasing stakeholder update compliance to 80%+.

  • Standardized risk, issue and decision tracking workflows, reducing manual inefficiencies and decreasing weekly reporting time by 50% while improving real-time visibility for stakeholders.

  • Collaborated with stakeholders across 7 cross-functional teams to align on program requirements, timelines and deliverables, implementing dependency tracking and milestone monitoring in Asana to enable early risk identification.

  • Built the program's Asana project boards from scratch and developed executive-level Tableau and Power BI dashboards summarizing milestone progress, risks and dependencies for senior leadership.

  • Drove process optimization and automation initiatives, identifying workflow improvements that enhanced the operational efficiency and scalability of program reporting.

  • Supported program governance by coordinating stakeholder meetings, tracking action items and maintaining documentation across 50+ stakeholders to improve execution and accountability.

ConsultingOct 2022 – Apr 2023Ahmedabad, India

Product & Project Strategy Consultant

Freelance

Product and project initiatives across multiple industries — digital transformation, product growth and operational efficiency.

  • Designed and implemented data-driven go-to-market strategies for new product launches, leading to a 40× increase in engagement and 11% growth in sales for consumer brands.

  • Conducted customer behavior analysis and competitive research, using the insights to sharpen product positioning and feature prioritization.

  • Managed cross-functional teams of designers, developers and content creators using Jira and Monday.com, improving workflow efficiency by 35%.

  • Led UX research surveys and integrated customer feedback loops into product roadmaps, keeping delivery aligned with real market needs.

AgencyJan 2022 – Mar 2023Ahmedabad, India

Project & Marketing Operations Manager

Godiawala Studios

End-to-end delivery across 10+ brands in healthcare, skincare, retail and hospitality.

  • Researched and created content tailored to IvyPrep's audience, driving a 60% increase in Instagram followers and a 30% boost in annual enrollments.

  • Designed and executed targeted ad campaigns, producing a 500% increase in online visibility for Instagram reels and strengthening overall brand presence.

  • Led the Valentine's Collection launch for That Feel When (TFW), implementing a strategic go-to-market roadmap that resulted in a 40% increase in sales.

  • Managed monthly social media calendars, overseeing graphic designers, photographers and content writers to keep campaign execution seamless.

  • Leveraged qualitative and quantitative analysis to optimize content and ad placements, managing strategy for 10+ brands across healthcare, skincare, retail and hospitality.

Volunteer LeadershipJan 2025 – Oct 2025Seattle, WA

PR & Marketing Program Manager

NUPM Seattle— Student Club

Student club leadership for the Northeastern University Project Management group, in collaboration with the PMI Puget Sound Chapter.

  • Conducted market research and user experience surveys to assess student needs, shaping event strategy around real engagement insights.

  • Designed and executed growth-focused content strategies for LinkedIn and Instagram, improving digital outreach for the chapter.

  • Managed marketing operations using Jira, streamlining task workflows and content approval cycles.

  • Supported planning and execution of professional events, keeping stakeholders aligned and deliverables on schedule.

04Case Studies

How I think, plan, and deliver.

Each one follows the same shape: what the situation actually was, what I did about it, and what changed as a result.

RAID Governance Redesign

Seattle City Light · Time-of-Use Program

RAID GovernanceAsanaContinuous ImprovementProcess Design
My Role
Process owner & continuous improvement lead
The Goal
Make the RAID log something the program actually relies on, not a stale spreadsheet
Key Outcome
70% → 95% data accuracy · 80%+ update compliance
Open case study

Challenge

The Time-of-Use Program's RAID log was only about 70% accurate. Entries were inconsistent, ownership was unclear, and teams updated it sporadically — which meant risks surfaced in steering committee meetings rather than in the log where they belonged.

What I Did

I audited every open entry to find where the process broke down, then rebuilt it: a standardized intake format so every risk, issue, assumption and decision was captured the same way; a named owner and next action on every row; and a weekly review rhythm tied to the existing program cadence so updating the log became part of the routine instead of extra work. I built training materials and walked teams through the new process directly.

Outcome

Data accuracy moved from 70% to 95% and stakeholder update compliance held above 80%. Risks started getting raised in the log first, which gave leadership a real-time view instead of a reconstructed one.

Executive Reporting in Tableau

Seattle City Light · 7 cross-functional teams

TableauPower BIAsanaDependency Mapping
My Role
Reporting owner & dashboard developer
The Goal
Give leadership one view of how 7 teams' work actually connected
Key Outcome
50% reduction in weekly reporting time · earlier risk identification
Open case study

Challenge

Seven cross-functional teams delivered into the same program, but each tracked milestones separately. Dependencies were understood informally, so a slip on one team was often discovered only once it had already blocked another — and assembling the weekly update meant chasing people by email.

What I Did

I built the program's Asana boards from scratch and mapped dependencies between all seven teams, so a milestone date change propagated visibly to everything downstream. On top of that I developed Tableau and Power BI dashboards for senior leadership, surfacing milestone progress, risk status and open cross-team blockers from live data rather than hand-collected updates.

Outcome

Weekly reporting time dropped by 50% because the update assembled itself. More importantly, dependency risks became visible early enough to re-sequence work instead of absorbing the delay.

Energy Insights Training Program Redesign

Seattle City Light · Time-of-Use Enrollment Tool · 4 internal teams

Training DesignChange ManagementBrand StandardsStakeholder Enablement
My Role
Training content owner & designer
The Goal
Give internal staff a training program they could actually use to enroll customers into the Time-of-Use program
Key Outcome
Rolled out across 4 customer-facing teams · adopted as the standard onboarding reference
Open case study

Challenge

Customers enroll in the Time-of-Use program through SCL's Energy Insights tool, so every customer-facing team needed to understand it well enough to walk customers through it confidently. Ownership of the training content shifted to me partway through the rollout, and the existing materials weren't meeting the bar the program needed, so I ended up redeveloping the training from the ground up rather than patching what was there.

What I Did

I started by learning the Energy Insights tool end-to-end myself — I wasn't going to train anyone on something I didn't fully understand first. SCL has strict brand standards, so I researched the brand templates and color guidelines before designing anything, then built a presentation deck that paired clear, easy-to-read slides with real tool walkthroughs and visuals. I also wrote talking-point scripts for trainers so the material delivered consistently regardless of who was presenting it, not just read well on a slide.

Outcome

The redesigned training rolled out across four teams — Customer Care Call Center, Customer & Billing Care, Customer Technology Solutions, and Customer Experience & Marketing — and became the standard reference material for onboarding staff onto the tool.

TFW Valentine's Collection Launch

Godiawala Studios · Go-to-market

Go-to-MarketProduct MarketingCross-Functional Delivery
My Role
Launch lead
The Goal
Take a seasonal collection from concept to market on a fixed date
Key Outcome
+40% increase in sales
Open case study

Challenge

That Feel When (TFW) had a seasonal collection with an immovable launch date and a team spread across design, photography and content — none of whom reported to me. A fixed deadline with no formal authority is the classic coordination problem.

What I Did

I built a go-to-market roadmap working backwards from the launch date, with explicit handoffs between design, photography, content and paid media. Monthly social calendars gave everyone a shared view of what shipped when, and I ran the dependency chain so a delay in photography didn't quietly become a delay in paid media.

Outcome

The collection launched on schedule and drove a 40% increase in sales. The roadmap format became the template for subsequent launches at the studio.

IvyPrep Growth Strategy

Godiawala Studios · Research to enrollment lift

User ResearchA/B TestingContent StrategyMulti-Channel Marketing
My Role
Growth & content strategy lead
The Goal
Turn one repeating post format into a content strategy built around what the audience actually wanted
Key Outcome
+60% Instagram followers · +30% annual enrollments · 500% visibility lift
Open case study

Challenge

When I took over IvyPrep's marketing, their entire Instagram presence ran on a single template — a student's photo, their grade, and the university they got into, repeated post after post. It wasn't building real engagement or telling prospective families anything about what the program was actually like.

What I Did

I started with research: tracking engagement on existing Instagram stories to understand who was actually following the account, then running ads to test what that audience wanted to see and hear. That fed into A/B testing across new formats — real, unscripted video of students and teachers in place of posed photos — to build genuine authenticity. I developed content tailored separately to parents and to the students themselves prepping for the SAT and PSAT, including quizzes and story-driven content, and organized live virtual events. We extended the push offline with newspaper and magazine placements and a new LinkedIn page carrying the same content to a more professional audience.

Outcome

Instagram followers grew 60%, annual enrollments rose 30%, and overall digital visibility increased 500% — with the offline and LinkedIn push extending that same authenticity into channels the brand hadn't touched before.

05Academic Projects

Coursework worth a second look.

Graduate coursework where the deliverable mattered as much as the grade — click through for the full presentation.

06Work Samples

The artifacts behind the discipline.

Sanitized recreations of the artifacts I build and maintain on every program, with all client and utility data removed.

TOU

RAID Log — Time-of-Use Program

The Asana board I built from scratch and owned, recreated with sample data. Grouped by status, reviewed with the program team weekly.

Program Governance · 7 workstreams · Weekly review

Sample
BoardListTimeline
Grouped by Status8 items shown

RAID data accuracy

95%

7095

+25 pts vs. baseline

Update compliance

82%

target 80%

Open items

14

of 47 logged

Teams reporting

7

all current this week

Swipe to see the full board

Open2
Issue

Customer comms copy failed accessibility review on second pass

CLComms LeadMediumThu
Risk

Long-lead metering hardware leaves no float if shipment slips

PRProcurementMediumW11
Mitigating2
Risk

Vendor data feed validation may run past the pilot gate

USU. SodhaHighOverdue · Mon
Issue

Rate comparison tool returning stale values for 2 segments

SPSystems PMHighW10
Validating2
Assumption

Two support staff remain allocated through the pilot window

USU. SodhaMediumW10
Dependency

Billing system release must land before enrollment opens

SPSystems PMHighW10
Closed2
Decision

Pilot scoped to a single customer segment, not a mixed cohort

SPSponsorHighW6
Risk

Steering committee cadence misaligned with vendor reporting

USU. SodhaLowW5
Entry typeRiskIssueDependencyAssumptionDecision
07Skills

The toolkit behind the delivery.

Program & Delivery

  • Agile / Scrum
  • Program Governance
  • RAID Management
  • Roadmap Planning
  • Scope & Schedule Management
  • Dependency Tracking
  • Change Management
  • Stakeholder Alignment
  • Cross-Functional Leadership

Data & Reporting

  • Tableau
  • Power BI
  • SQL
  • Excel (Pivots & Reporting)
  • Executive Dashboards
  • A/B Testing
  • Data Visualization
  • Python (Basics)
  • R

Tools & Platforms

  • Asana
  • Jira
  • Confluence
  • Microsoft Project
  • Monday.com
  • Smartsheet
  • SharePoint
  • Notion
  • LucidChart
  • Canva

Marketing & Growth

  • Go-to-Market Strategy
  • User & Market Research
  • Content Strategy
  • Campaign Management
  • Brand Positioning
  • Creative Content Generation

Tool Proficiency

Self-assessed, based on day-to-day program use

Asana92%
Excel (Pivots, Reporting)90%
Jira & Confluence86%
Tableau84%
Microsoft Project82%
Power BI80%
Monday.com78%
SQL76%
SharePoint / Notion75%
08Building

Learning the tools my teams actually ship with.

Two side projects I'm actively building to understand how product software gets made from the inside — both works in progress, and useful context for the technical half of a TPM conversation.

Agile Campaign Brief Studio

In development

I'm building a single-page app that turns campaign planning into a structured brief — strategic goal, target channels, constraints and parameters captured in one form and output in a shareable format. Currently shaping the brief model and the form flow.

ReactTypeScriptTailwind CSS

Product Intelligence App

In development

A Next.js workspace I'm developing for pulling product and market intelligence into one view. It's as much a way to learn how PM tooling is actually put together under the hood as it is a tool.

Next.jsTypeScript
View all on GitHub
09Credentials

Education & certifications.

Education

MS, Project Management

Minor in Data Analytics

GPA 3.9 / 4.0

Northeastern University

Sep 2024 – Jun 2026 · Seattle, WA

MS, Organic Chemistry

GPA 3.7 / 4.0

K. K. Shah Jarodwala Maninagar Science College

Oct 2020 – Apr 2022 · Ahmedabad, India

BSc, Chemistry

President Science College

Jul 2017 – Sep 2020 · Ahmedabad, India

Certifications

Becoming a Cloud Practitioner, Parts 1 & 2

AWS Skills Center · Apr 2025

Agile Project Management with Jira Cloud: Projects, Boards & Issues

LinkedIn Learning

Project Management Foundations: Schedules

LinkedIn Learning

Project Management Foundations: Facilitating Lessons Learned

LinkedIn Learning

Digital Marketing

LinkedIn Learning

AI in the Workplace

Northeastern University · Jan 2024

Identity Literacy & Cultural Competence

Northeastern University · Nov 2024

10Credibility

References that back the record.

Professional reference available from my supervisor at Seattle City Light, covering the RAID governance redesign, Tableau reporting, and dependency tracking across seven workstreams.

Available upon request

Supervisor · Seattle City Light

Professional reference available from leadership at Godiawala Studios, covering delivery across 10+ brands, the TFW launch that lifted sales 40%, and the IvyPrep growth work.

Available upon request

Leadership · Godiawala Studios

Academic reference available from Northeastern University MS Project Management faculty, covering coursework performance, analytics coursework and applied program planning.

Northeastern University Faculty

MS Project Management

Full references and contact details provided on request during the interview process.

11Writing

Notes from the program floor.

Short pieces on governance, reporting, and what actually makes cross-team delivery work — shared here and on LinkedIn.

Project ManagementAsana

A Project Doesn't Need More Meetings. It Needs Better Visibility.

One small change at Seattle City Light — moving tracking out of a static spreadsheet and into Asana — did more for the team than another standing meeting ever would have.

2026-10-02

Program ManagementCareer

Getting Started in Program Management: My Journey

Reflections on transitioning into the PM field, key frameworks I swear by, and lessons learned from my first internship at Seattle City Light.

2025-04-23

Read all posts
12Get in Touch

Let's talk about your next program.

I'm actively exploring full-time roles for 2026. The fastest way to reach me is email or LinkedIn — I respond within one business day.

Currently exploring

Program ManagementProject ManagementTechnical Project ManagementProgram CoordinatorMarketing ManagerCustomer Success
Emailuvsodha30@gmail.comPhone425-786-8539LinkedInlinkedin.com/in/urvashisodhaGitHubgithub.com/uvsodha30

Send a message

Opens in your email app with the details filled in.